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Debra Weiss Creative Consultant


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The short one:

Former: Agent; Black Book Consultant; CEO, APA National; Advocate


Present: Lecturer; Moderator; Independent Curator; PLUS Coalition (Picture Licensing Universal System) Website Curator and Industry Committee Coordinator; Advisory Board Member, Photo Dept, Santa Monica College; sometime published writer and still an advocate

The long one:

Debra was fourteen years old when she stood mesmerized in front of an Edward Steichen print of Greta Garbo at New York’s Museum of Modern Art. Steichen had just berated Garbo for showing up at his studio looking a mess. Garbo looked up pulling her hair back off her forehead. Steichen snapped. Debra didn’t know the story behind that moment in the picture yet, but she knew it was something special. Ever since that day, Debra has had a passion for photographic images that capture essence. She has relentlessly acquired a vast knowledge of photographers and their works and is now a widely recognized consultant working with photographers across the United States and far off places.


A former agent for some of the top names in the business, a consultant for the former great Black Book and CEO of APA National, Debra now primarily works with photographers one on one. She is called a “creative consultant” but what she really does is coach a photographer’s career as an artist and a business. She inspires and guides, helping the photographer explore and shape their talent. Beginning with an evaluation of their work, she edits and sequences the material while working with great design talent to ensure a well designed website, portfolio and promotional materials that create an artistic marketable identity that will improve their opportunities for success.


Debra presents seminars annually at Photo Plus Expo and has been a frequent guest speaker at Art Center College of Design. She has served as curator for an internationally traveled exhibit of the Best of The International Photography Awards, HARAMBEE! (Come Together) at the Craft and Folk Art Museum in Los Angeles, an exhibit of images created by award winning photojournalists for DO 1 THING shown at PhotoPlus Expo in NYC and exhibitions of works by Scott Caan and Sara Terry for Photo Independent, Los Angeles. Debra also serves as curator for the PLUS (Picture Licensing Universal System) Coalition Web site; is the PLUS Industry Committee Coordinator and serves on the PLUS advisory board and is a board member of the Santa Monica College Photography Department. She has contributed articles to PDN, SparK! and Debra has created several programs designed to educate and entertain including COPYRIGHT: KNOW IT OR BLOW IT®, How 2 Get Work From Ad Agencies, How 2B Your Own Best Rep, Everyone’s a Photographer among other projects.  


Holding on to the belief that human contact will never go out of style, Debra established an intimate, invitation only dinner event designed to place top creatives, art producers/buyers and photographers in direct contact with each other in major cities.

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